Clay Dibrell, Ph.D. Associate Professor of Management, University of Mississippi
Chris Street, Ph.D Associate Professor, University of Regina
Over the years I have gradually evolved my marking rubric to incentivize a broad range of experimentation. Students have made the world aware of their offerings on Facebook, Twitter, LinkedIn and Pinterest. They have been written up in periodicals, featured on local TV and local and national radio. Some convert this interest into transactions. Others do not. One team had more than 110,000 page views in their first month online but failed to sell a single thing. Similarly, some have lost two or three hundred dollars in a maelstrom of bad decisions, and a few have made more than $6000 (in just one month). Some of the stores have carried on after class ended, and some of those have been sold for vast sums of money. An even more powerful endorsement comes when a charity takes over a student store as a spin-in. There is no more clear evidence that these endeavours have real world value than when a non-profit adopts one as an earned-income strategy.
Geoff Archer, Ph.D. Associate Professor, Royal Roads University